A New Visual Identity for the Historical Museum Basel
The Historical Museum Basel has introduced a new corporate design. With the logo "HMB", we are embracing an abbreviation that many people already know – one that also represents our three venues: Haus zum Kirschgarten, Musikmuseum and Barfüsserkirche.
The logo is complemented by a versatile colour palette, a fresh visual language and a highly legible typeface. Our communication materials have also been redesigned: the biannual programme, the annual report and the website place the needs of our visitors centre stage – clear, informative and offering glimpses behind the scenes.
We would like to thank the Foundation for the Historical Museum Basel and the Association for the Historical Museum Basel for their financial support, Suan for the design, and Open Interactive for developing the website.