Objekt 5
Migros products (in shopping carts)
Description
In September 2013, the retailer Migros launched the "Minimania" collection campaign, in which a total of 52 products from Migros' own brands could be collected in miniature format. For eight weeks, children received one mini product for every 20 Swiss francs spent at the checkout. Appealing to children via targeted marketing with the intention of achieving customer loyalty to Migros own brands at an early stage was a frequently voiced criticism of this very successful collection campaign.
Object description
Switzerland, 2013
various materials, mainly cardboard and plastics
Inv. 2013.527.